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International Day of the Girl 2018

by Eva Everett October 11, 2018

International Day of the Girl was created in 2012 as a project of Plan International. The campaign set out to generate awareness of various issues across the world faced by girls. Eventually the United Nations backed the campaign and helped it become incredibly successful.

This year’s theme for the campaign is With Her: A Skilled GirlForce. The goal of the campaign is to bring awareness to the global community in order to find successful ways to help girls enter into the work world. Sadly, about a quarter of young people, mostly women, are unemployed or underemployed. This is despite an increase in the demand for skilled workers.

Some of the biggest issues girls face are the gender stereotypes, social norms, and unconscious bias and this initiative hopes to change that. The UN stated, "we are working alongside all girls to expand existing learning opportunities, chart new pathways and calling on the global community to rethink how to prepare them for a successful transition into the world of work." They also want to increase girls’ participation in STEM and help provide career guidance and mentors.

Here at Svaha, we are doing our part to promote this initiative. We make clothes to help inspire girls’ interest in STEM fields and to smash gender stereotypes. We want all girls to have encouragement and support to pursue male-dominated fields. We also think that our clothing line shows everyone that a love of STEM belongs to everyone with a passion. We want a world where women get equal access to any profession!



Today, let’s stand with her! Let’s inspire the next generation of female scientists, coders, teachers, and engineers. Let’s help them get engaged in help develop skills to take them down an amazing career path where the opportunities are endless!


Eva Everett
Eva Everett


Eva is the Co-Founder of Svaha Apparel. Eva started off her career as a research scientist in Molecular Biology & Neuroscience, then decided to leave STEM fields to take her career down a new path. She has spent over 10 years in Customer Experience and e-Commerce Operations. She is the former head of Customer Experience at ThinkGeek. Eva is the proud mother of 4 children who constantly inspire her with their creativity and imagination. She is a marathon runner and heavy coffee drinker.

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