My Inspiration to Join Svaha

by Eva Everett April 22, 2015

I don’t have daughters. In fact, I can say I REALLY don’t have daughters! I am the very proud mom of 3 little boys, the oldest of which is 5. I have accepted that my uterus has a mustache & thinks farts are the MOST HILARIOUS THING EVER!  Despite this, there was a much deeper reason for me trying to start up this company considering that the current line is exclusively girls’ apparel. To give you the back-story, Jaya and I used to work together at ThinkGeek. She is, without a doubt, a genius at what she does and a complete visionary. We became friends quickly due to our shared vision and appreciation of each other’s work ethic. We are two powerhouses, and that is sadly hard to find in the workplace. When I found out that she was launching Svaha, it struck a nerve for me & I immediately wanted to be a part of it.

You see, when I was a little girl, I dreamed of being a scientist.This is showing myEva with her littlest dude age, but my dream was to crack the human genome and become the next famous female geneticist.  Rosalind Franklin was my complete idol. I was moved by the fact that Watson & Crick basically stole her work and published it as their own without a mention of her contributions. At the time, it was acceptable to oppress women. This made me so angry and disappointed, that I was determined to carry on my research with her spirit as my inspiration. I wanted to right the wrong that was done to her! I ended up obtaining 2 science degrees and working at Johns Hopkins post-grad doing DNA diagnostics. Unfortunately, I quickly realized that I am an extrovert (to a fault) and despite the fact that I unconditionally love science, I was just not cut out for lab work.

When Jaya first launched Svaha, I had a flashback to my childhood, and I literally got teary about how much it meant to me. I was a little girl who loved things that were unconventional for my gender, and I had 0 options to express myself. Just think about how much your clothes mean to you. Everyone out there has a favorite outfit – something that you feel amazing in or something that you feel truly expresses your personality.  A light bulb went off in my mind as I thought, “What if those clothes had been there when I was young? How would my life be different?”

When the first Kickstarter attempt didn’t make the goal, I knew I had to help Jaya re-launch it. This concept meant too much to me to let it just drop off into the abyss of amazing ideas that were never brought into fruition. When I contacted Jaya and found out that she was interested in re-launching too, we knew it was fate! We have banded together to try to change the landscape of the children’s apparel industry, because it is about time!  

In case you were wondering, I am still dedicating my work to Rosalind Franklin, as I think she would be proud that we are trying to empower the next generation of female scientists and breaking down gender stereotypes!

Eva Everett
Eva Everett


Eva is the Co-Founder of Svaha Apparel. Eva started off her career as a research scientist in Molecular Biology & Neuroscience, then decided to leave STEM fields to take her career down a new path. She has spent over 10 years in Customer Experience and e-Commerce Operations. She is the former head of Customer Experience at ThinkGeek. Eva is the proud mother of 4 children who constantly inspire her with their creativity and imagination. She is a marathon runner and heavy coffee drinker.

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