Svaha Cares – Answers to Your Questions!


by Eva Everett July 18, 2015

We’ve received so much positive feedback and support since we started Svaha, and we really appreciate the awesome community we’ve been creating. However, no matter how hard you try, you can’t please everyone. We’ve decided to take an opportunity to answer some of the comments that have come in, so our Svaha fans, and our critics, understand our mission!

“If the clothes your daughter wants aren’t in the girls’ section, why don’t you just buy her clothes from the boys’ section?”

Gender identity is taught to children from a very young age. If girls see that there is nothing related to science, technology, sports, etc. in the girls' section, and the color and theme choices are very limited in the boys’ section, we believe this perpetuates gender stereotypes. We want to teach kids that it is okay to like whatever they want to like, regardless of their gender, by showing them their options are limitless!

“If your mission is to break down gender stereotypes, why do you have a separate section for boys and girls on your website?”

We have a both a physical and philosophical reason for separating our clothes. First off, boys & girls are built differently. For anyone who has seen a petite little girl be swallowed whole by a unisex t-shirt, you will understand why we do this! Our shirt styles are meant to make kids feel awesome and proud, so we want them to fit well!  The second reason is that we believe gender identity is important to kids. We want boys and girls to have their own section of our website. For example, when a girl sees science themed apparel on the Svaha website in the girls’ section and understands that it’s okay to love science, we think we are making a difference in breaking through these stereotypes that exist in our society.

“Boys like darker colors like blue and green with girls preferring lighter colors. It is hardwired in the brain.”

You can call us overachievers, but we did our homework on this one!Professor Melissa Hines at Cambridge University did a peer reviewed study on this exact topic and found that if you ask children under the age of two, both sexes prefer pinker tones of color! If you look at our blog post from a few days ago, you will find that the pink/blue phenomena for gender have flipped back and forth a few times over the centuries. You can thank marketing campaigns for our current “pink for girls/blue for boys” gender stereotype. We love getting questions and feedback from you all, so please keep them coming. We’re all on this mission together and we want to build Svaha into a company that you love!




Eva Everett
Eva Everett

Author

Eva is the Co-Founder of Svaha Apparel. Eva started off her career as a research scientist in Molecular Biology & Neuroscience, then decided to leave STEM fields to take her career down a new path. She has spent over 10 years in Customer Experience and e-Commerce Operations. She is the former head of Customer Experience at ThinkGeek. Eva is the proud mother of 4 children who constantly inspire her with their creativity and imagination. She is a marathon runner and heavy coffee drinker.



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