Svaha Is Going Green!!


by Eva Everett August 18, 2015

Sorry that we haven’t posted a blog entry in a while. It’s been a crazy rush here in Svahaland, and we are happy to say that the journey has been amazing for us so far. We have cultivated the most remarkable group of fans and supporters that we could ever dream of! 11800141_1450828965222408_1177430938292137154_n

The Kickstarter orders have finally all been shipped out! We designed. We manufactured. We received. We picked. We packed. We made mistakes. We fixed them. We made more mistakes. We fixed them too. The end result has been a massive flood of pictures of your beautiful children proudly displaying their new favorite shirt and moving emails from parents letting us know how much our company means to their children. The happy stories and pictures of your kids have made all of our blood (paper cuts), sweat (carrying heavy boxes), and tears (did I mention paper cuts?!?) all worth it!

During all of the Svaha hustle and bustle, we have had many conversations on the exact reason WHY we are doing what we’re doing and how we can improve. The founders of Svaha are three of the most passionate people you will ever meet. We are firm believers that no matter how good of a company (or person, for that matter) you are, there is ALWAYS room for improvement. As hokie as it sounds, we have created this company to make the world a better place. We aren’t doing this to try to make money. We want to improve our company so we can make a difference in your lives, and continue to get our #svahasmiles happy kid pictures for years to come. Our dream is to help make a world where kids aren’t subject to the close-minded stereotypes placed upon them by society. During our soul searching and introspection, we realized what we can do better! Trampoline

We already use recycled packaging to ship our orders out to customers, thanks to our friends at EcoEnclose who make all of our packing supplies, however, we want to do more for Mother Earth. We want to help protect the planet so that our children and their children and their children’s children will have a safe, non-toxic environment to live in, grow in, and learn in. As we grow bigger, we believe we have a huge corporate responsibility to exercise ethical practices. For this reason, we have decided to start manufacturing our clothes using 100% organic cotton. This is a big decision, and I know you want to know more, so I’m going to use my ESP to determine your questions regarding the reason behind our decision.


Svaha, why are you going organic? I’ve finally taught my kids not to eat shirts. Who cares?

Great question! Here are a few statistics that may shock you. Are you sitting down? Good. Here we go.

• According to the Organic Trade Association, 25% of the world’s insecticide use goes to cotton crops. Of all the insecticide used globally each year, more of it goes to cotton than ANY OTHER single crop. In 2003, approximately 55 million tons of pesticides were sprayed on cotton!

• All cotton pesticides used in the US are classified by the EPA as Category I and II. To those of you who are not up on your EPA lingo, these are the most dangerous chemicals! Five of the top nine (cyanide, dicofol, naled, propargite, and trifluralin) are also known cancer-causing chemicals.

• On average to make one cotton t-shirt, it takes 17 teaspoons of synthetic fertilizers, plus 3/4 of a teaspoon of pesticides, herbicides, insecticides, and defoliants. • In Lawrence County Alabama, during especially heavy rains in 1994, endosulfan, which is one of the most commonly used pesticides on cotton throughout the world, leached from cotton fields into a creek. Within the span of just a few days, over 245,000 fish were killed over a 16-mile stretch.

Still trembling? We are too. Svaha does not want to be a part of those numbers! Though the cotton is washed heavily before it is made into garments, the likelihood of these pesticides affecting your kids directly is almost non-existent. However, the likelihood of these pesticides directly harming the environment is high and we do not want to add to the problem!

• In Lawrence County Alabama, during especially heavy rains in 1994, endosulfan, which is one of the most commonly used pesticides on cotton throughout the world, leached from cotton fields into a creek. Within the span of just a few days, over 245,000 fish were killed over a 16-mile stretch. Still trembling? We are too. Svaha does not want to be a part of those numbers! Though the cotton is washed heavily before it is made into garments, the likelihood of these pesticides affecting your kids directly is almost non-existent. However, the likelihood of these pesticides directly harming the environment is high and we do not want to add to the problem!

Will your prices go up as a result of your decision?

We wish saving the world was cheaper than slowly killing it, but sadly this is not the case. Our prices will go up slightly. However, we want to make organic affordable for any family, not just the wealthy, so we are going to eat most of the cost. We think that going organic will deliver such a strong message to our supporters, that we are going to put our money where our mouth is! Luckily, eating the cost is pesticide-free, so we hope we’ll still go on to live long, happy, non-toxic lives.

We wish saving the world was cheaper than slowly killing it, but sadly this is not the case. Our prices will go up slightly. However, we want to make organic affordable for any family, not just the wealthy, so we are going to eat most of the cost. We think that going organic will deliver such a strong message to our supporters, that we are going to put our money where our mouth is! Luckily, eating the cost is pesticide-free, so we hope we’ll still go on to live long, happy, non-toxic lives.


When will your decision go into effect? 

Our Fall 2015 line (which is AMAZING, so check it out) is 100% organic! Moving forward, all of the Svaha lines are going to follow suite. We are making a commitment to the Earth, and to you, our customer. Our Fall 2015 line (which is AMAZING, so check it out) is 100% organic! Moving forward, all of the Svaha lines are going to follow suite. We are making a commitment to the Earth, and to you, our customer. 

I love your decision! How can I support you even more?

Another great question! To maintain our success, we need you. Marketing campaigns can only go so far. The big thing that we need from you is word of mouth in support of Svaha. Tell your friends. Tell your family. Share our products on Social Media. Tell the stranger that you started chatting with on the park bench. The more you help us get the word out, the better we do. Thanks again for all of the amazing feedback. Please keep it coming. We build our company and make our decisions based on each and every one of you. If you own a Svaha shirt, or simply love our brand, you are part of our family. Everything we do is to make your kids smile!




Eva Everett
Eva Everett

Author

Eva is the Co-Founder of Svaha Apparel. Eva started off her career as a research scientist in Molecular Biology & Neuroscience, then decided to leave STEM fields to take her career down a new path. She has spent over 10 years in Customer Experience and e-Commerce Operations. She is the former head of Customer Experience at ThinkGeek. Eva is the proud mother of 4 children who constantly inspire her with their creativity and imagination. She is a marathon runner and heavy coffee drinker.



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