Our Newsroom

Sparking curiosity, one outfit at a time.

We've been shattering gender stereotypes since 2015. Our founder, Jaya Iyer, started Svaha USA after shopping for her space-obsessed daughter and finding only boys’ clothes. She resolved to fill the gaps in the clothing market and help girls express their love for STEAM. Almost a decade later, Svaha has grown to sell a full range of adult clothing, accessories, and STEAM-themed goodies.

STEAM is for everyone -- and Svaha is leading the revolution.

Media Kit

Brand Guidelines

Includes Svaha logos, lifestyle images, and video clips.

A short style guide for referring to Svaha in the press.

Our Founder  

Jaya Iyer, originally from India, moved to the US from India carrying nothing but a backpack of her belongings and a vision of the American Dream. Jaya obtained a Ph.D. in Fashion Merchandising from Iowa State University and became an apparel buyer for ThinkGeek.. She has taught Fashion buying and wrote a textbook on Fashion in Emerging Markets which is widely used in universities. Thanks to inspiration from her daughter, Jaya founded Svaha USA and became determined to change the landscape of apparel. Jaya is the proud mother of 2 young children and enjoys nurturing her children’s interests through fashion, adventures, science, and social responsibility.