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The Gears of the [Kindness] Revolution

The kindness revolution starts with small, consistent, and local action.

That's the idea behind our newest collaboration with internet commentator and educator Cortlen Fixes Everything — a philosophy made into a dress with pockets, launching on Women's Equality Day (with a portion of proceeds supporting Women for Women International).

 

Meet Cortlen

Cortlen Fixes Everything makes educational political and social commentary content, breaking down complicated issues in a way that's clear and refreshingly hopeful. His content started as a personal habit long before it became a platform: he's the person contemplates a societal problem over in his head, then disappears down the research rabbit hole to see whether anyone's already solved it. More often than not, by his assessment — most solutions exist, we just aren't using them.

Cortlen's advocates a simple, hopeful idea: most of the world's problems already have solutions, we just need enough people pulling in the same direction to put them to use. When we asked him what that actually looks like day to day, his answer wasn't about marches or movements. It was about showing up locally, in small, consistent ways:

"That's how we begin the process of change — getting involved in our community, even if it's just one day a month."

That's the same logic behind our gears print: change isn't one big dramatic push. It's a whole system of small pieces, each one catching the next.

Cortlen's audience, who spent almost two years asking him for a mission-backed dress (with real pockets). Cortlen tried — on his own — to design a women's dress, and it wasn't going well. He candidly shared with us how baffling women's sizing and pocket design is. Cortlen asked his audience for a dress company that they support, and they tagged Svaha over and over again — bringing us together on this phenomonal print.

"For like two years, I've been trying to make a dress with pockets, and it's hard — genuinely, I was having so much trouble."

He brought his idea to a brand that could actually solve it, and then stepped back to let the women on our team — including our CEO and founder, Jaya — build something for the people who'd been asking for it all along.

Women smiles holding flowers while wearing the Gears of Revolution print, standing for the kindness revolution

For the print itself, we wanted something that captured Cortlen's message: that real, lasting change isn't one dramatic act, it's a whole system moving together. The result is Gears of Revolution — a pattern of interlocking gears as flowers.

Look closely at the petals and you'll find the word "revolution," tucked in fourteen different languages — Revolución, Révolution, 혁명, and more. It's a small detail with a big point: this isn't a message that belongs to one country, one language, or one movement.

Wear it with combat boots, flats for the office, or nothing in particular for an ordinary Tuesday. However you style it, you're carrying the message of a kindness revolution with you.

The design comes from our own Jaya, who turned Cortlen's vision around in a matter of days. When the samples arrived, his reaction was pure, unfiltered excitement:

"When the samples came in, I was like a little kid... I was getting teary-eyed, genuinely, by how beautiful it was. I'm so overwhelmed with joy."

Women's Equality Day

We chose to launch this collection on August 26 on purpose. The date marks the anniversary of the 19th Amendment's certification in 1920, the constitutional change that secured women's right to vote after more than seventy years of organizing. In 1973, Congress formally designated August 26 as Women's Equality Day.

Cortlen didn't set out to build a platform aimed at women. His content is about breaking down political and social problems, and somewhere along the way, his audience turned out to be overwhelmingly female. He openly shared that a large share of his content is built around advocating for their rights and equal treatment:

"Look at history: every time equality was given to a group, it was the right thing to do. Society demonstrably gets better every single time a community is given basic decency and equality."

7.5% of proceeds from this collection go to Women for Women International, an organization supporting women rebuilding their lives after conflict. As Cortlen put it, describing why he builds giveback into everything he does:

"I try to help women's charities because the platform I have was given to me... I didn't earn this because I'm amazing. I got it because people gave it to me, so I try to give back to them."