In 2015, Jaya Iyer found herself in a predicament. You see, Jaya’s daughter was certifiably space-obsessed. She has wanted to be an astronaut since she could say the word. Jaya is an apparel industry professional & wanted to encourage her daughter’s passion in the best way she knew how – with clothes! When Jaya went shopping, she was shocked to find that there wasn’t a single girl’s astronaut shirt, or for that matter, any science or technology-themed clothes for girls!
Eva Everett was in a similar predicament with her kids. Eva has little boys who love cats, rainbows, flowers, and the colors pink and purple. She was dismayed with the drab boys' section and the lack of options available to little boys. Eva & Jaya were friends & former ThinkGeek co-workers. They realized there was a missed market for kids who like things that aren’t “gender traditional”. They decided to use their industry expertise to team up and create a line of products aimed at changing the landscape of the children’s apparel industry. Svaha developed its first line of products and received funding by launching a wildly successful Kickstarter campaign that raised over $30K!
The success of the company showed Eva & Jaya that other parents must be just fed up as they were with the increasingly gender-stereotypical children’s apparel industry. Once Svaha grew in popularity, Eva & Jaya started getting flooded with requests from women who wanted Svaha to use their unique design style to produce clothes for adults.The duo decided that women should not have to choose between loving Science, Technology, Engineering, Art, & Math (STEAM) and being feminine. From this, STEAM Angels: Smart Dresses for Smart Women was born! This line of stylish, high-quality dresses features STEAM-themes and proves that brainy is beautiful. They turned to Kickstarter yet again, and this time, they raised over $57K to produce their exclusive line of women's apparel!
Why do major retailers provide less options in the children's apparel aisle than they did in the 1950's? Why can't you find girl's clothing with astronauts or math equations? Why don't boy's clothes have cats or butterflies on them? Why aren't there any feminine women's clothes that feature science or technology themes?
At Svaha, we want to change that! We are starting a revolution aimed at shattering gender stereotypes!
We have created a unique line of apparel to deliver this mission! We want to show everyone that these crazy gender stereotypes are completely outdated. We want to teach kids that it’s okay to like anything they want. We want to prove that STEAM concepts are amazingly cool and completely accessible to everyone! We want to unapologetically celebrate femininity and the awesomeness of women in STEAM! Our brand and product line confront gender stereotypes and empower people to embrace their passions. Our apparel features bright, bold designs with STEAM-themes, sports-themes, and non-traditional colors. Plus, our products are made from 100% organic, super-soft cotton that feels as good as it looks!
Our goal is to transform the apparel industry by removing the gendered equation from clothes and letting people dress with no constraints!
Jaya Iyer is originally from India, however she was inspired live the American Dream. She moved to the US from India carrying nothing but a backpack of her belongings along with a mountain of ambition. She worked hard to obtain a Ph.D. in Fashion Merchandising from Iowa State University. She has taught Fashion buying and wrote a textbook on Fashion in Emerging Markets which is widely used in universities. She also worked in apparel manufacturing and exporting. She is the former apparel buyer for the cult-favorite store, ThinkGeek. Thanks to inspiration from her daughter, Jaya founded Svaha and became determined to change the landscape of apparel. Jaya is the proud mother of 2 young children and enjoys nurturing her children’s interests through fashion, adventures, science, and social responsibility. She is a world traveler and an artist.
Eva Everett grew up in Richmond, Virginia and had big dreams of becoming a scientist. Her childhood hero was Rosalind Franklin. She earned degrees in Biology & Psychology from Florida State University. Eva started off her career as a research scientist in Molecular Biology & Neuroscience, then decided to leave STEM fields to take her career down a new path. She has spent over 10 years in Customer Experience and e-Commerce Operations. She is the former head of Customer Experience at ThinkGeek, where she met and befriended Jaya. Eva teamed up with Jaya as an outlet to pass her passion and lifelong love of science on to a new generation. Her goal is to help create a different world that is full of options & free from gender stereotypes. Eva is the proud mother of 4 kids who constantly inspire her with their creativity and imagination. She is a marathon runner and heavy coffee drinker.