Svaha was started when I could not find an Astronaut t-shirt for my daughter, who wanted to grow up to be an astronaut. Yes, I was able to find an astronaut t-shirt in the boy’s section of an online retail store. She wore it happily. But, it bothered me a LOT. Why was it okay for me to show my daughter that an astronaut on a shirt was only for boys or that girls could not have a blue shirt? My daughter loves to wear my son’s hand-me-downs. It makes her happy to do that. But then, she also wants those designs on her favorite so called “girly” colors.
My company was recently mentioned by New York times in this article. It was interesting to see so many very different opinions of this article. For example: Why can you not just buy clothes from the boy’s department? But my question is, why have a boys and a girls department? Why should gender define what little kids wear? Why not just say “Kids’ department” and call it a day?
We make clothes that teach kids something. Our clothes are educational and gender neutral. We are proud of it. We are proud of not differentiating our products based on gender. We love the support of customers and all the love we receive from them for the same.
We hope that more stores join us soon and get rid of the gender stereotyping!