The Story of Svaha's Birth!

I am an apparel professional, a mother, an author, an entrepreneur, and an adventurer. I grew up in India, and then moved to the US to get my MS at the University of Georgia and Ph.D at Iowa State University in merchandising. I have taught fashion buying and authored a book on retailing in emerging markets. I then worked as an apparel buyer for an online retail store. Now more than ever, my kids and my husband are the center of my world!

My three year old daughter wants to grow up to be an astronaut! She wants to blast off into space and see the rings of Saturn up close. It is not a passing thought; she's been on it for over a year now. All her toys take off vertically like a space shuttle after she gets done counting down for the take-off. As a parent, I have done my part to encourage her dreams, I've taken her to the National Air and Space Museum so she could see a real space shuttle, read her stories about real astronauts such as Sally Ride and Kalpana Chawla, and shown her pictures of the moons of Saturn. Then came the ask for a t-shirt with an astronaut on it but guess what? I could not find a single girl's t-shirt with an astronaut on it. She also wanted a T-shirt with Saturn on it. I couldn't find that, either. I ended up buying a boy's t-shirt for her which prompted me to look for other themes that I saw my daughter asking me for...and there was nothing. I figured I'd fill the gap and so, Svaha was born!

My new line of clothing looks to deliver you the solution you've been looking for! With my new business venture, I am looking to give our children clothes that are not only unique, special, and distinctive but also are pretty, vibrant and thrilling. They have designs that you can't find in stores - designs anyone would be proud and eager to wear! I decided to launch this company to fix what I see as a significant gender bias that exists in the kids' apparel industry. Having worked as a clothing buyer for an online store, I have the end to end experience of what it takes to make and sell apparel. Over time, I believe I can extend to add more lines that include bodysuits, shorts, leggings, skirts, and dresses, as well as cater to babies. I have big dreams for this company and an amazing team! Watch out for us!